Mirinda Joosy

We were tasked with creating packaging and a campaign launch for a new Mirinda product called Mirinda Joosy. It's a drink with no bubbles, less sugar, and added juice. The product is targeted at a younger audience and as such we created characters who personify the flavours they represent. We brought the work to life in a series of films, digital content and even games.

Packaging — Visual Information System

Applications — General

Campaign — Social content

space

:::::::::: Click to watch the Campaign Films ::::::::::

Campaign — Snapchat Game

:::::::::: Click to Play Snapchat Game ::::::::::

Campaign — Stickers, Emoji & Gif sets

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