CHIVAS REGAL LIMITED EDITION COLLECTION.
AGENCY: OGILVY & MATHER Delhi
Group Creative Director: Nitin Shrivastava
Art Director: Sajeev Renjan.
Senior Client Servicing: Kovid Ummat
Production : PIXORANGE
CGI : Karunakarn Kumaravelu @Pixorange.
Photography : Karan Shetty @Pixorange
Retouching: Prasad Shetty @Pixorange
About this work:
Chivas Regal, the world's first luxury whisky, collaborates with the renowned architect, Ashiesh Shah bringing forth an exclusively designed limited edition pack. The collaboration blends the geometry of Indian architecture with the layered complexities swirling within Chivas Regal, luxury whisky, aged to perfection. Aimed at curating an unprecedented melange focusing on bringing together a certain level of authenticity & exclusivity, the collaboration resonates with those, with an appreciation for the finer things, whether in art, architecture or life.
We distilled the thought and manifested a composition featuring an abstraction of step-wells, the pack links which back the splendor of Indian architecture. We worked closely with Nitin Shrivastava & Sajeev Renjan @Ogilvy Delhi to finely craft this image just like Chivas Regal is aged to perfection. #APixOrangeCreation.
CGI rough options