Prasad Shetty - Asian Paints ColourNext 21

We had an exciting opportunity to work with Asian Paints to translate this year's design trends as a part of their ColourNext 21 initiative.

ColourNext is an annual colour and decor trend forecast, the only one of its kind in India.

Each year, Asian Paints collaborate with experts from different disciplines

to put together a comprehensive forecast of colours, materials, textures and finishes for those who design for India.

As the year unfolds, these trends become more evident across design fields.

Have a look at the four trends forecasted for 2021: Habitat, A Home New World, Felicity and Z Futures.

Another year of research, forecasting trends and an immersive design experience.

It’s that time of the year again where the best of design and aesthetics is brought by Asian Paints #ColourNext.

Cherish- Nurturing, humble and fresh, mint green that nudged

growth while a hint of blue heals us and revitalises our mood.

A colour that is neither too warm nor cold. It brings our restless

mind to a place of hope as we imagine a better world and a balanced self.

Felicity is the behavioural shift of making choices based on value and purpose over flaunt value of an ephemeral nature. Driven by the change in our value systems, we revisit the fundamentals of design - of placing function and worth over indulgence and pure aesthetics. Looking at design as a catalyst for upgrading one’s lifestyle, yet staying connected through cultural stories.

Habitat is a humbling reality check on where human beings stand in this interconnected world & watching our future actions to contribute better to the environment. Habitat is pragmatic and inspires us to find new ways to coexist with the world around us.