100 PIPERS
--- THE LEGACY PROJECT ---
BREATHING LIFE BACK INTO the Dying Arts of India


India is a country with a rich heritage. Unfortunately, that heritage is under the threat of extinction. The only way to keep that legacy alive was to build awareness of these art forms among the citizens of the country.

 100 Pipers is a leading Scotch whisky brand in India. We used their distribution network to our advantage and created The Legacy Project to save the dying arts of India. The project used the packaging of 100 Pipers' canisters and turned them into a unique canvas for six artists from six art forms.



" THIS PROJECT IS OF IMMENSE SIGNIFICANCE. "
PROF. RAJEEV LOCHAN
Director, National Gallery of Modern Art​​​​​​​

" IT HONOURS THE ARTISANS, THEIR LEGACY, THEIR WORK. "
SONAM KALRA
Sufi Artiste

" A BEAUTIFUL WAY TO SHOW INDIA'S ART LEGACY. "
RAJESH PRATAP SINGH
Fashion Designer
THE ONE SHOW AWARDS
& D&AD Awards 2020

CLIENT: PERNOD RICARD
AGENCY: OGILVY & MATHER GURGAON & MUMBAI
EXECUTIVE CREATIVE DIRECTOR: NITIN SRIVASTAVA
CHIEF CREATIVE OFFICER: RITU SHARDA
CREATIVE DIRECTOR/WRITER: REYNOLD NALIN ANTHONY
DESIGN DIRECTOR/DESIGNER: NITIN SRIVASTAVA
ART DIRECTOR: NITIN SRIVASTAVA, SHEEHIJ KAUL, OJASVI MOHANTY,
SAJEEV MANIKOTH RENJAN, SHASHWAT SHUKLA, HARMEET SINGH
ILLUSTRATOR: SHANTA BHURIYA AND DURGA BAI VYAM - MADHYA PRADESH,
D. SAIKIRAN - TELANGANA, 
SANUYAR CHITRAKAR AND SUSAMA CHITRAKAR - WEST BENGAL,
JAGDISH CHITARA - GUJARAT
DIGITAL ARTIST: PRASAD SHETTY @ PIXORANGE
CGI: RAHUL GUPTA @ PIXORANGE
DIRECTOR: VIKAS MAURYA, TANVI NATHYAL, AAYUSH TULADHAR​​​​​​​
Thank You
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